Currently: 3 client slots open for Q3
Hendersonville, TN hello@eastiesocial.com
100M+
Reel Views
Social Media Management — Healthcare · Wellness · Lifestyle

Social media that actually works.

Strategic content built like a brand — not a posting schedule. For healthcare, wellness, and lifestyle brands ready to stop posting into the void. Ten years in. Receipts in the form of 100M+ views, 1.4M+ followers managed, and clients who actually book calls.

Book a Discovery Call See the Work
Managing Social For / Just A Pinch · Koning Health · The Painless Mammogram · Content Charm · Women's Health Viral
You're not underpriced you're underpresented How you deliver IS the deliverable You're not underpriced you're underpresented How you deliver IS the deliverable
The Approach

Real connection,
built to scale.

I don't run social like a checklist. I run it like a brand — strategic calendars, scroll-stopping creative, and a voice your audience actually wants to spend time with.

For ten years I've built audiences for healthcare practices, wellness brands, and lifestyle platforms. I've managed accounts with 1.4M+ followers, generated 100M+ reel views, and built a SaaS tool (Content Charm) because I got tired of bad client approval workflows.

If you're paying for "posts" and getting silence — we should talk.

est. 2014
Behind the Scenes

A decade of brands built right.

Recipe Platform
Comfort food,
captioned right.
100M+
just a pinch
Series Launch
Most Requested
Monday
series launch
Healthcare
112 leads
per quarter
painless mammo
SaaS Founder
Content
Charm
🤎
built to ship
B2B Instagram
Clinic owner
lead gen
women's health
Growth
+157%
Instagram
measured wins
What I Do

Three ways to work together.

01.

Strategy intensive

A deep audit + custom playbook for in-house teams who need direction, not delivery.

  • Audit of current accounts
  • Competitor + positioning review
  • Content pillar framework
  • 30-60-90 day roadmap
  • Two weeks of follow-up support
Starting at
$1,800one-time
02.

Content only

For teams with someone in-house who needs the calendar built and the creative produced.

  • Custom monthly content calendar
  • Caption + hashtag strategy
  • Graphic + reel concepts
  • Monthly delivery via Content Charm
  • Bi-weekly check-ins
Starting at
$2,500/month
03.

Full service

Done-for-you social media management for established brands ready to hand it off completely.

  • Everything in Content Only
  • Daily community management
  • Monthly performance reports
  • Quarterly strategy reviews
  • Priority access + Slack channel
Starting at
$4,500/month

A decade of building real audiences — not vanity metrics, not bot followers, just numbers that translate to revenue.

100M+
Reel Views
1.4M
Followers Managed
+157%
Instagram Growth
112
Qualified Leads/Qtr
Selected Work

Receipts in grid form.

justapinchrecipes Recipe Platform · 1.4M
Pinch of
Love
Most
Hot Take
Wed.
Save This
Sat.
Recipe
Drop
Blue Ribbon
Sunday
Real Cook
Tues.
Recipe Platform

Just A Pinch

Built strategic content series for a 1.4M Facebook following. Generated 100M+ reel views through nostalgia-driven comfort food content.

painlessmammogram Healthcare · Dallas
10 seconds.
Real care.
Book
Today
Mother's
Day Gift
Peace of
mind.
Patient
Care
Breast
Imaging
Stories
Healthcare — Dallas

Painless Mammogram

Full campaign rebrand + multi-variant ad strategy producing 112 qualified leads per quarter for a single Dallas practice.

contentcharm SaaS · Founder
how you
deliver
🤎
under-
presented
Charm
Trial
Free 14
days
Built for
SMMs
approve.
edit. send.
$9/mo
SaaS — Founder

Content Charm

Founded + run social for my own SaaS — a white-label client approval tool for freelance SMMs. From idea to launch in 90 days.

She doesn't just post — she builds an actual presence. We went from invisible to fully booked in under a year.

— Healthcare Client · Dallas, TX

Let's make your brand
impossible to ignore.

Currently taking on three new clients for Q3. If you're a healthcare, wellness, or lifestyle brand ready to stop guessing — book a 20-minute discovery call.

Book a Discovery Call